I have recently completed Google Digital Garage’s course Fundamentals of Digital Marketing. This (supposedly) 40-hour course contains 26 modules which cover the basics of how to successfully take a business online and discusses the different ways businesses can use marketing strategies to reach their goals – be it to improve their audience reach, site views, or generating more income from online sales.

The 26 modules are divided into topics:

• Take a business online which focuses on building a web presence and planning an online business strategy

• Make it easy for people to find a business of the web discussing the use of SEM (Search Engine Marketing) and SEO (Search Engine Optimisation)

• Reach more people locally, on social media or on mobile

• Reach more customers with advertising which gives information on advertising through emails, videos, and display advertising

• Track and measure web traffic discussing how analytics can be used to identify how well your online business is performing and where the best areas for improvement are

• Sell products or services online showing how E-commerce can be used to sell products through your own website

• Take a business global which gives ideas on how to successfully expand internationally by recognising the importance of determining where there is a demand for your product and ensuring you make the appropriate changes to overcoming any language, legal, or financial barriers

This course has hugely helped me improve my understanding of digital marketing strategies and the place digital marketing has in today’s world. I would definitely recommend this course to anyone wishing to improve their digital marketing skills. It’s free and you get a certificate at the end proving you have completed the course!

You can find the link to Google Digital Garage here and the digital marketing course here